In brief
- In his latest blog post, Jeroen Bet, Director of Strategy at Zoreza Global's Smashing Ideas, argues that instead of asking how to use AI in a business, a more effective question to ask is what customer and business challenges exist and how they can be solved using any tool, AI included.
- Drawing on his experience with Augmented Reality, Jeroen underscores that technology should be viewed as an enabler rather than a predefined solution, to avoid getting stuck in the problem-solving process.
- A technology-first approach can sometimes lead to inefficient solutions and even solving the wrong problems. Better outcomes can be achieved by understanding the underlying problem first, then exploring potential solutions.
