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May 25, 2023 by Emily R. Kessler, Associate Strategy Director
Zoreza Global’s Smashing Ideas
Putting patients first in the design and development of digital health solutions is key to enterprise growth and market differentiation.
Amid a rapidly changing digital environment, life sciences companies face various challenges in designing and implementing digital health solutions. Embracing a patient-centered approach from the start can address or reduce many of these obstacles, resulting in more effective solutions and financial success.
Life sciences companies encounter several challenges when designing and implementing digital health solutions. These challenges include: Increasing user engagement and adoption; reducing costs and mitigating risk; adhering to the clinical test environment; improving the accuracy of data collection; and ensuring safety and compliance. To address or reduce many of these obstacles, life sciences companies should adopt a patient-first approach when designing digital health solutions.
Increasing user engagement and adoption
The success and effectiveness of digital health solutions largely depends on patient participation and adoption. Patients who take an active role in managing their health are more likely to use digital health solutions to monitor and improve their medical conditions. They seek solutions that are easy to use and integrate seamlessly with their daily routines. It’s necessary to understand patients' daily lives, pain points and limitations to design solutions that are accessible, personalized, secure and cost-effective.
Reducing costs and mitigating risk
Prioritizing the patient perspective can help companies save money by creating desirable products and avoiding the development of ineffective or unsuccessful solutions. By conducting patient research and needs assessments, life sciences companies can identify the specific requirements and preferences of patients, which can spur the development of digital health solutions that are truly useful and relevant. This helps mitigate risk and ensures that resources are invested in developing and marketing solutions that address real patient needs and are more likely to be adopted and used effectively.
Adhering to the clinical test environment
Designing patient-first digital health solutions leads to more accurate clinical trials, stronger relationships with health care providers, and ultimately, increased revenue. When patients are better supported, they’re more likely to adhere to clinical trial requirements, and more accurate data can be collected. Life sciences companies that take this approach can build trust with health care providers, increasing the likelihood of their digital health solutions being used or recommended to patients. Increased usage results in improved market penetration and increased revenue for the company.
Improving accuracy of data collection
Digital health products and services that are not just user-friendly but also engaging and delightful can motivate patients to interact with them more frequently and provide necessary data. This, in turn, improves the accuracy and reliability of the data, reduces errors and ensures consistency over time. By collecting more accurate data, companies can gain valuable insights into patient behavior and preferences, allowing them to refine and improve their products and services over time.
Ensuring safety and compliance
Prioritizing patient safety and privacy is crucial when developing digital health solutions. Placing the patient front and center in the design process helps ensure a focus on these critical aspects. By taking these steps, life sciences companies can proactively identify and address potential regulatory issues and ensure that their solutions meet the highest standards of safety and effectiveness
Taking a patient-first approach in the design and development of digital health solutions can create more meaningful outcomes that increase adoption and ongoing engagement, reduce risk, and ultimately, contribute to the bottom line. By focusing on user-friendliness, engagement, and even delight, life sciences companies can improve patient outcomes, build stronger relationships with health care providers and gain a competitive advantage in the digital health marketplace.
Ready to develop the right patient-centric digital strategies and stay ahead of the competition?
Visit our website or contact us to learn how we can help you ensure your digital solutions meet patient needs, strengthen revenue streams and drive business success.
Emily R. Kessler
