UI/UX services for insurance

A UI/UX design project for an insurance company consists of three major phases:

• Creating a transformation roadmap. All stakeholders should be brought on board to create this roadmap and ensure its alignment with the company’s strategic goals. The roadmap itself has to be realistic in terms of the timeline and scope of work and allocate enough resources to the undertaking
• Conceptualizing the target operating model. The target model has to be human-centric, revolving around end users’ existing struggles and intents. To create it, the team needs to assess the current state and pinpoint the changes required for achieving digital strategy goals and empowering employees
• Designing the digital touchpoints and services. This is where the team ideates, prototypes and tests various value propositions and business models to determine the optimal ones

Here are the five benefits insurers can reap by incorporating user-centered design into their offerings:

• Mitigated risks. Tight collaboration with target users minimizes the risk of making false assumptions. This helps insurers avoid investing resources into developing a solution that doesn’t work for them
• Faster time-to-value. Avoiding costly mistakes means the insurance product can be designed right from the get-go. This accelerates not just time-to-market but time-to-value as well
• Higher customer satisfaction. Pinpointing and alleviating specific pain points customers are struggling with leaves them more satisfied with the insurer. This reduces the risk of churn and improves loyalty
• Multi-faceted approach. Involving end users in the design process enhances it with multiple viewpoints. That allows the team to discover pain points that would otherwise go unnoticed
• Differentiation potential. In the insurance industry, employing user-centered design can turn the company’s excellent, empathy-driven digital experiences into a competitive advantage